I’m the business strategist overthinking entrepreneurs hire when they need a clear plan.
If you’re running a whole business from your phone… but still forget to reply to DMs...
Sales and scaling strategy that won’t break your nervous system.
Sales strategy for coaches, creatives, and OSPs
You are too good to be underbooked and underpaid
Your work works.
Your results are real.
But your message is fuzzy, your sales feel inconsistent, and somehow you’re still the internet’s best kept secret.
I help you sharpen what you say, how you sell, and where you focus so getting booked doesn’t rely on vibes, burnout, or being “on” all the time.
WHAT WE CAN FIX
Visibility
So you’re not posting into the void or relying on hope and algorithms.
You get seen by the right people (without dancing on Reels or trauma-dumping for engagement.)
Messaging
We cut the vague, polite, LinkedIn-y language (or the overly performative “bestie” energy that’s been popular) and get your point across clearly.
Your content starts making sense to the people who are already circling and gives them a reason to pay.
Sales
You don’t need to “charge your worth.” You need a sales system, positioning and an offer suite that still works when your executive function checks out.
Over-Qualified & Over-Thinking?
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1:1 COACHING
Strategic partnership for the business owner who’s tired of rearranging the same five puzzle pieces and calling it progress.
We sharpen your positioning, polish your offers, and rebuild your sales process to carry you through the next level — with fewer tabs open and more money made. -
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UNSTUCK INTENSIVES
One 60-minute strategy session to fix the thing you keep circling.
Clean up that offer. Rework that launch. Finally start the project.
This is your emergency exit from the land of “thinking about it.”
Yo, I'm Katie El Shaarany
a Cairo-based strategist, ex-corporate girlie pop, former professional bellydancer (yes, really) & more importantly, a recovering overthinker with ADHD.
I help brilliant weirdos like you turn “too many ideas” into offers and messaging that sells.
(without burning out, dumbing down, or debasing yourself for the ~aLgOriThM~)
If you’re a wildly smart, slightly feral, multi-talented human with offers that slap, but somehow your sales still feel like a surprise party no one showed up to, you’re in the right place.
What we can do together:
✦ Nail what you’re selling and how to say it without sounding like a corporate motivational poster
✦ Make your offer sound as good as it actually is (so people buy it faster)
✦ Build a sales strategy that doesn’t feel gross or sacrifice time with your family/dog/whatever.
Because when your message is sharp and your strategy makes sense?
You don’t need to be everywhere. You don’t need to do everything.
You just need a plan that you stick to for longer than 2 weeks.
Jodi Darring
OBM, Darring Virtual Services
Katie was such a great coach for me and my business. I really appreciated how real we could get in our conversations.
I never felt pressured to do things a certain way. I could be totally honest, like saying, “I’m never going to do that” or “I always avoid that task,” and we would actually work through it together.
She’s also super creative. I could bring her a half-baked idea and she would help me shape it into something that felt clear and doable.
Her feedback was always spot on, and I left every session feeling more focused and ready to move forward.
What Clients Say
Rosa Noreen
Owner, Grace Academy of Dance
Working with Katie has been thoroughly invigorating!
It makes a huge difference to have her eyes and ears on my ideas, helping to bring them into existence, in alignment with both my values and my functional abilities.
I recently launched a new program with an ambitious goal, and met that goal, thanks to a solid roadmap that I wouldn't have implemented without Katie's help.
The combination of support, understanding, and accountability in her 1:1 coaching is priceless.